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A151

SADE1013 INTRODUCTION TO ENTREPRENEURSHIP

Group AB

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PREPARED BY :

Dziqry Muhammad Haikal (700556)

Arina Nursyifa (700557)

Yumna Taqiyya (700558)

Annindita Nur Prasetyarini (700559)

Sagita Dwi Shinta Maharani (700560)

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PREPARED FOR :

Dr. Muhammad Shukri Bin Bakar

INTRODUCTION

As an entrepreneur, the main characteristic you must have is the burning desire to start that dream business. You have to really, really want to be your own boss, transform your dream into reality, or market your product or service. Look inside yourself and ask yourself if you have that drive.

In addition to that drive, there are some nine personality traits common to successful entrepreneurs. The first is, Proactive; a good entrepreuneur should be proactive in every step that the business take, take an action and persevere in challenging situations, particularly when they perceive opportunity. Second is Networked; an entrepreneur should be networked in order to make all of business process going smooth. Third is Open risk taker ; brave to take a risk cause risk always exists in every business decision. Fourth is Observant; tend to be more observing than only waiting. And seek insight to the business field that they take. Fifth is Visionary ; desired to make a difference in the business, deciding where the business should go. That requires vision. Sixth is Failure is an option; always think that what will our business go, fail or success is depent on which path and way that we choose, so the failure also an option in every business. Seventh is Outcome oriented; every entrepreneur should outcome oriented in order to develop and run the business in a long time. Eighth is Team oriented ; in a business, an entrepreneur cannot work only by her/himself they need the other people hand am make it as a team to reach the business goal. And the last is open culture; an entrepreuneur should have that caharacteristic because they will meet so many cultures on their way in running the business and they should accept it.

so it becomes clear why that burning desire to start your dream business is so critical to its success.

CONTENT

A. Identifying The Entrepreneurial Traits Applied To Operate The Business

PROACTIVE

FULL NAME :Steven Paul Jobs

NAME : Steve Jobs

BIRTH DATE : February 24, 1955

PLACE OF BIRTH : San Francisco, California

EDUCATION : Homestead High School, Reed College

Steve Jobs has left a great mark in this world as a truly renowned leader, a legacy that extends way beyond his innovative technology. Pick up any resource honoring Jobs and it quickly becomes apparent Apple Inc significantly changed the way people listen to and play their music, use their phones and computers.

Steve Job was a University drop-out having never graduated. His start in life was tough to say the least, unwanted by his biological parents he was given up for adoption. Steve was aware that it took all of his adoptive parent’s savings to get him into college. He quit because of the expense, trusting there was a different path for him. Instead he attended drop-in classes in topics he liked while sleeping on a friends dorm floor. Low on finances he described his one free good meal a week as coming from the local Hare Krishna centre.

Together with Steve Wozniak, Jobs started a company in a garage on April 1st, 1976. The release of “Apple I” later that year, was the start of the meteoric rise of Apple Inc. The humble beginnings of Apple grew to become a $2 billion dollar company with thousands of employees. One year after the Mac’s introduction Steve Jobs was ousted from Apple. Disagreements between the co-founders resulted in the board of Directors siding with Steve Wozniak and firing Steve Jobs from his own company.

Jobs turned adversity into opportunity and focused on his two new ventures, Next and Pixar. He eventually returned to Apple to make it even bigger than before. He was a survivor of pancreatic cancer until it returned to claim his life in 2011. Jobs clearly accomplished so much with so little despite stresses that presented in his life.The important message here is that Steve Jobs never let his circumstances get in the way of his dreams. Jobs chose to be proactive and solution- focused towards opportunities versus being reactive to any negative events that occurred.

NETWORKED

NAME : Coco Chanel

AKA : Gabrielle Chane

BIRTH DATE : August 19, 1883

DEATH DATE : January 10, 1971

PLACE OF BIRTH : Saumur, France

PLACE OF DEATH : Paris, France

OCCUPATION : Fashion designer

Fashion designer Coco Chanel, is famous for her timeless designs, trademark suits and little black dresses. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and eventually introduced the Chanel suit and the little black dress, with an emphasis on making clothes that were more comfortable for women.

She died on January 10, 1971. Famed fashion designer Coco Chanel was born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,“luxury must be comfortable, otherwise it is not luxury.”

OPEN RISK TAKER

bob sadino

NAME : Bambang Mustari Sadino

AKA : Uncle Bob

BIRTH DATE : 9 March 1933

DEATH DATE : 19 January 2015

PLACE OF BIRTH : Lampung, Indonesia

PLACE OF DEATH : Jakarta, Indonesia

OCCUPATION : CEO of Kem Chicks, Kem Foods, and Kem Farms

“My obligation turn risk into money,” Bob Sadino said.

Bob Sadino happy with what he did. He dared to take risks and create a market. Bob Sadino take the risk as much as possible, because people who take a small risk, the results are also small. If people reduce risk, he became free. Risk could be anything.

Bob Sadino dare to come out of the establishment worked in Jakarta Lloyd, became unemployed, became a construction worker and taxi driver. He then sent a letter to his friends in the Netherlands, in order to send the laying hens. At that time, ordinary people do not consume eggs. Be it chicken broiler breeder chickens and selling eggs. Bob Sadino the first to introduce the egg to the nation of Indonesia.

However, Bob’s way of life is not as easy as turning the palm of the hand. She sells the eggs to the neighbors. The eggs are not salable because ordinary citizens of Kemang not eat eggs were big then, but chicken eggs. Lucky, some foreigners love. Demand also increased. Not only eggs, pepper, salt, and later evolved into the business of processed meats such as sausages.

Bob Sadino who first introduced grow vegetables without soil hydroponics alias. In fact, while it is not the market. However, the persistence of a Bob Sadino, it creates the market. Several years later, he instead eggplant exported to Japan. If the employer or the trade looking for a profit, Bob Sadino claiming to seek damages. Because stupid, he does not not counting and weighing on him all sorts. Usually people are looking for trade gains and losses, just the same chances.

OBSERVANT

jasmine lawrence

NAME : Jasmine Lawrence

EDUCATION :College of Computing at Georgia Tech

OCCUPATION :Jasmine Lawrence, President and CEO

Eden Body Works

“The more I learned, the better my products turned out.” Jasmine Lawrence said.

At age eleven She had a traumatic experience with chemical products that caused my hair to break off. She decided that she never wanted to use chemicals ever again, so She started doing research on her own on all natural products. She started by looking at books and going online to really see what natural products were out there. She started by mixing natural ingredients together and testing them on her family. Basically, it was mostly trial and error to see what would work for her.

While the average teenager is earning money babysitting, this young CEO is establishing distribution channels and negotiating prices with suppliers. Starting at only 13 years of age, Jasmine Lawrence, President and CEO of Eden BodyWorks is on the road to success. With the drive and determination of a seasoned CEO she is strategically making her mark.

Eden BodyWorks was driven from Jasmine’s own need for a natural hair care solution. Devastated by the harsh chemical products, Jasmine sought to develop unique products that were all natural and really worked. Unlike most products that are only cosmetic in nature, her mission was to develop hair and skin care solutions that actually deliver on their promises.

Jasmine stated that once she packaged her product at age thirteen, her parents would take her around to local stores to set up distribution. Many times they would have to do the sales pitch because people wouldn’t take her seriously. “A thirteen year old talking about wanting to distribute her own all natural product, that’s cute,” they’d say.

After entering and losing to a young lady who made specialized bumper stickers in a major youth business competition, Jasmine became somewhat deflated but refused to allow her personal emotions to stand in the way of her goal to become a successful entrepreneur.

She wanted to win that competition so bad. To be able to tell everyone that She was the teen entrepreneur to the entire year She thought would be so cool. But afterwards when She ran into representatives from Wal-Mart stores the whole experience changed. Just being able to be even nominated was fantastic. She hadn’t cherished the fact that She had been nominated for Teen Entrepreneur of the Year, She just wanted to win everything. Being a part of that competition brought me a major distribution with Wal-Mart stores, which lead to distribution deals in other chain stores as well.

VISIONARY

poetra sampoerna

NAME : Putera Sampoerna

BIRTH DATE : 13 October 1947

PLACE OF BIRTH : Schiedam

EDUCATION :

Diocesan Boys’ SchoolIn Hong Kong
Carey Baptist Grammar SchoolInmelbourne
University Of HoustonIn Texas

OCCUPATION : Owner Of PT HM Sampoerna Tbk

Putera is a heir of the Sampoerna cigarette company (PT HM Sampoerna Tbk.), one of Indonesia’s largest tobacco company. Being born rich, Putera was educated abroad since young, completing his secondary education in Hong Kong and college education in USA. He led the company from 1978 until 2000, before he replaced by his son Michael Sampoerna and sold the company to Philip Morris for $5.4 billion in 2005.

After he PT HM Sampoerna’s sold, Putera and his family founded the Sampoerna Strategic Group, which represents the transformation of Sampoerna’s business from cigarrete business to the agriculture, finance, property, telecommunications and timber industries.

Sampoerna’s value and philosophy, Sampoerna Strategic Group embraces Anggarda Paramita (Towards Excellence) as a way of life. The Group embraces “The Three Hands” philosophy, which symbolises the harmonious relationship between the Company, business partners and community.

In 2001, Putera founded the Putera Sampoerna Foundation, a non-profit oriented organization dedicated to improving the quality of and access to education in Indonesia. One of the main aims of the foundation is to shift from a ‘profit-seeking’ business mindset to a ‘concern to help the greater community’.

In order to ensure the sustainability of these programs, Putera believes that the focus should be on helping the greater community.

FAILURE IS AN OPTION

mark zuckerberg

FULL NAME : Mark Elliot Zuckerberg

AKA : Mark Zuckerberg

BIRTH DATE : May 14, 1984

EDUCATION : Harvard University, Phillips Exeter Academy

PLACE OF BIRTH : White Plains, New York

OCCUPATION : Computer Programmer, Philanthropist

Talk about “failure is an option”, facebook CEO Mark Zukerberg has spoken about the social networking site’s failure and achievements recently. So many says about his lack innovation about making Secret-like application, and also some of Facebook’s failures. Answer this failure issue, Mark admitted that there may be some company’s ideas have failed, but there’s reasons fot that.

Failure is an option, in every action “failure” is always be an option there always be possibility to fail in every company’s decision. But Mark believes that the most important thing is, how to prevent the failure and how to overcome it when it’s really happened like Mark have done to facebook, linked it with instagram and whatsapp to cove Facebook’s failure.

OUTCOME ORIENTED

bill gates

FULL NAME : William Henry Gates III

AKA : Bill Gates, William Henry Gates, William Gates

BIRTH DATE : October 28, 1955 (age 60)

PLACE OF BIRTH : Seattle, Washington

EDUCATION : Harvard College, Lakeside School

OCCUPATION : Business Leader, Entrepreneur, Philanthropist

Gates wrote in the Bill and Melinda Gates Foundation’s fifth annual letter that while the concept of creating a goal and finding ways to measure it seems simple enough, he has been surprised how often it is not done and how hard it is to actually accomplish. As Gates explained, using these measures is the only way new advances in technology can have an effect. “Any innovation — whether it’s a new vaccine or an improved seed — can’t have an impact unless it reaches the people who will benefit from it,” he wrote. Gates cited the Millennium Developmental Goals (MDGs) created by the United Nations, and backed by 189 nations, in 2000 as an example of how measurement can work. The “spirit” behind this idea was Jim Grant of UNICEF’s work with vaccinations during the 1980s. Grant set a goal to deliver lifesaving vaccines to 80 percent of children worldwide, a goal that seemed out of reach during a time when the fax machine was the most advanced communications tool available. One of the countries is Ethiopia, which Gates cited as a strong example of how measurements help achieve these goals. Gates said the country used measurement to figure out ways to achieve this and other goals. “This is one of the benefits of measurement,” wrote Gates, “the ability it gives government leaders to make comparisons across countries, find who’s doing well, and then learn from the best.”

Although Gates optimistic, he was not blind to the problems encountered. Because there are challenges that must be overcome to accelerate progress in the next 15 years.
Bill and Melinda Gates Foundation was founded in 1994 to improve health and reduce global poverty and, in America, to expand educational opportunities and access to information technology. The Foundation has donated $ 36200000000 as of Sept. 30, 2012, according to its website.

TEAM ORIENTED

alexandra

(Founders Of Gilt Groupe)

NAME : Alexis Maybank and Alexandra Wilkis

PLACE OF BIRTH : New York

OVERACHIEVERS : Both Maybank and Wilkis Wilson earned MBAs from Harvard University.

Alexandra had spent the five years since undergrad working in investment banking and looked NYC-fashionable in white jeans and a pink kaftan top.

“It’s very much like discovering your latter-day stunt double,” Maybank says of finding the right cofounder. Wilkis-Wilson is detail-oriented, a task-master who keeps everything running according to schedule, while Maybank is a self-described “big picture thinker” who is referred to throughout the new book, out in stores this week, as the “impulsive” one. “Our differences haven’t just made us a much stronger team but they’ve allowed us to see what we’re missing and who [else] we need to bring around us as part of our founding team.”

For them, that meant a business mind and the technical know-how to accompany their deep insight into the ecommerce and fashion realms. Maybank describes the coming together of the Gilt Groupe team—which includes Wilkis-Wilson, founding chairman Kevin Ryan and developers Phong Nguyen and Mike Bryzek—as the “perfect eclipsing of the moon,” and encourages young entrepreneurs to look for cofounders that complement, rather than underscore their own skill-sets. “It’s critical when thinking about building a team as a start up to make sure you’re not hiring people who are just like you,” she says. With cofounders whoa re too like-minded, she cautions that you might quickly find yourself happily skipping down the wrong path, neither of you able to identify the flaws or pitfalls in the plans of the other.“

Wilkis-Wilson agrees, and even says the importance of the right cofounder is the single most important piece of advice she shares with young, female entrepreneurs (Maybank and Wilkis-Wilson say they meet with three to five founders each week for mentoring sessions). Why devote so much time to others? Because, Wilkis-Wilson laughs, they’ve made so many mistakes. “We want to encourage these young women, to learn from what we’ve learned,” she says.

At the top of that list, which is clear when both speaking to the two look-alike cofounders or reading their book, is the importance of knowing your own strength and finding a cofounder who isn’t just different, but complementary. “The sum of the parts really is greater than the whole,” she says. “For us, we’re five cofounders, but even if you just look at Alexis and myself, one plus one is so much more than two.”

Her best advice for choosing your “stunt-double?” Think about who you would want to start a business with, she says, but more importantly identify whether or not they have the skill-set and personality to complement your own. Make sure they can challenge your ideas and your plans, and you can skip into the uncharted territory of a start-up with confidence.

OPEN CULTURE

howard

NAME : Howard D. Schultz

BIRTH DATE : July 19, 1953, Brooklyn, New York

EDUCATION : Northern Michigan University

OCCUPATION : Chairman and CEO of Starbucks

“I always wanted to do something to make a difference.”-Howard Schultz

Everyone knows Starbucks, the ubiquitous retail chain that, in the 1990s, turned coffee drinking into a national pastime. But few know Howard Schultz, the self-effacing chairman, CEO and mastermind behind Starbucks’ astonishing growth. By bringing Italy’s “coffeehouse culture” to the United States and packaging it for mass consumption, this maverick marketer transformed a little-known four-store chain in the leading retailer of specialty coffee in North America.

Determined to build a better life for himself, Schultz channeled his energy into high school sports and earned an athletic scholarship to Northern Michigan University. After graduating with a bachelor’s degree in business in 1975, Schultz immediately began working in the sales and marketing division of Xerox Corp. Schultz excelled at Xerox, so much so that he attracted the attention of the Swedish housewares company Perstorp AB, which recruited him at the age of 26 to be vice president and general manager of their American subsidiary, Hammerplast USA.

While at Hammerplast, Schultz noticed that a small Seattle company named Starbucks (after the first mate in Hermann Melville’s classic Moby Dick) was buying an unusually high number of Hammerplast’s espresso machines. Intrigued, he flew to Seattle to investigate and found four Starbucks outlets. Originally founded in 1971 as a single store near Seattle’s famed Pike Street Market.

Impressed by Schultz’s energy and marketing skills, Starbucks owners Gerald Baldwin and Gordon Bowker-who possessed very little business knowledge-asked Schultz to become part of their operation. Enticed by their offer, which included part ownership, Schultz joined Starbucks as head of its marketing and retail operations in 1982.

A year later, during a vacation in Italy, Schultz had what he has described as an “epiphany.” He realized that the coffee shop played an integral role in the social life of most Italians. It was a focal point for the neighborhood, where friends met, mingled and lingered at all hours of the day. “Seeing this, I thought to myself, ‘Why not open a coffee bar in Seattle?’

Returning to Seattle, Schultz shared his epiphany with his fellow Starbucks owners. Although coffee was brewed in the shops, it was done so only at the request of customers and dispensed as free samples, and Baldwin and Bowker were unwilling to move beyond the stores’ core product offerings.

Convinced he had hit upon something big, Schultz left Starbucks in 1986 to open his own espresso bar called Il Giornale (The Daily). After rounding up investors from the Seattle area, Schultz purchased the original Starbucks chain for $3.8 million and merged the stores with his own.

Once in charge, Schultz set out to completely overhaul Starbucks according to his vision. In addition to the $1-per-cup “basic” brew, he expanded Starbucks’ offerings to include more exotic coffee beverages. He also sought to create a more appealing atmosphere for his customers-the proverbial “clean, well-lighted place” where they could relax and enjoy their coffee in comfort.

But the most radical change Schultz made was to improve the way his company dealt with its employees. Convinced that friendly, efficient service would boost sales, he instituted a training program designed to groom knowledgeable employees who would enjoy working behind a counter, an occupation considered by many to be menial labor. “Service is a lost art in America.it’s not viewed as a professional job to work behind a counter,” Schultz says. “We don’t believe that. We want to provide our people with dignity and self-esteem, so we offer tangible benefits.” Among the benefits Schultz offers is complete health-care coverage to both full- and part-time employees, as well as stock options, practices that are virtually unheard of in corporate America. As a result of Schultz’s vision, Starbucks experienced unprecedented growth throughout the 1990s, blossoming from 425 stores in 1994 to more than 2,200 stores in 1998. And the company is on target to break the $2 billion in the year 2000.

With annual sales topping $1.7 billion in 1999, Starbucks Corp. reigned as the nation’s No. 1 specialty coffee retailer. Quite an impressive achievement for a blue-collar kid from the projects. But despite Starbucks’ phenomenal success, what Howard Schultz seems most proud of is not how much he has earned, but the kind of company he has created.

B. Bob Sadino’s five entrepreneurial traits

OPEN RISK TAKER

One day, a friend of Uncle Bob advised him to raise and business domestic chicken eggs. because at that time the domestic chicken egg is still rare in the market. Peluangbisnis see that there Om Bob finally interested and agree the business of it. With his wife who supports it, Uncle Bob started the business selling eggs through the door-to-door to strangers in Kemang area.

Incidentally Kemang is the central settlement of foreigners in Jakarta. They sell eggs that several kilograms per day. Armed with the experience of living in Europe, Uncle Bob had no trouble in the English language, he understands the ins and outs of the culture of life for an European society. There is a moment that inspires a Sadino in time Bob was raising chickens country. Iaberpikir a chicken can only looking feeding themselves and make a living, let alone a man like him who has understanding. Through Ilham is then made him a staunch businessman fighting and never give up.

The hard work has been proven and Gradually, the business they work at Uncle Bob is increasing, and without realizing it, Uncle Bob has been a pioneer of the domestic chicken and its eggs in Indonesia. Sometimes there are some foreign customers were complaining about the service is not maximized from Uncle Bob. This then makes Bob increasingly learned from experience that the maximum service business is the key to the success of an entrepreneur.

OPEN CULTURE

the results of raising chickens, he and his wife sold a few kilograms of eggs. within one and a half years, he received a lot of customers, especially foreigners. This dikarnakan he and his wife lived in the area his kemang that in fact there are many foreign people and also he and his wife are fluent in English.

But often they get a scolding from the customers, even slave strangers. But they mirror themselves and immediately improve their service. Any drastic changes happen to him, from the personal feudal become a waiter. After that, over time his silver-haired, became the sole owner of the supermarket (supermarket) which was named Kem Chicks it. He always looks simple short-sleeved shirt and shorts.

FAILURE IS AN OPTION

He believes that every step of success is always preceded by failures. Entrepreneurial journey is not as smooth as expected. he and his wife often somersaults. For him money is not the number one. Which is a willingness, commitment, daring search for and seize opportunities.

The first job he did after coming out of the company is renting Mercedes of her and she also is the driver, but unfortunately it did not last long, once he had an accident that resulted in his car suffered severe damage, because it did not have enough money to repair it, he was no longer rents the car.

Loss of income sources, he was switched professions to become construction workers. that when the salaries in obtain it only Rp. 100.-. In fact, if he wanted to, his wife, experienced as foreign secretary, could save the situation. But, he insisted, “I am the head of the family. I must make a living. He also had felt depressed with life stressors experienced.

NETWORKED

He supermarket business is growing rapidly, reaching to agribusiness, especially horticulture, managing vegetable gardens for consumption of foreigners in Indonesia. Therefore he also formed a partnership with farmers in some areas. Then adaKem Food, meat processing plant in Pulogadung, and a “stall” shaslik in Blok M, Kebayoran Baru, Jakarta. Note early 1985 showed, on average per month the company Bob sells 40 to 50 tons of fresh meat, 60 to 70 tons of processed meat and 100 tons of fresh vegetables.

TEAM ORIENTED

Bob puts his company like a family. Kem Chicks all family members must respect each other, there is nothing major, all have functions and powers. In addition to his business eggs, Bob Sadino also eyeing chicken meat business, which became the forerunner to the establishment Kemchick and Kemfood which is still dominated by foreigners and Indonesian people who live in Kemang. In addition, businesses horticultural vegetables implementing Bob Sadino hydroponics system also runs successfully. Bob Sadino a simple loop in daily life and in business, he put forward the measures in changing the fate of the only successful theories that have been taught.

CONCLUSION

Entrepreneur should be able to look forward, thinking full seek alternative choice of various problems and solutions. Independence is an absolute nature which must be owned by entrepreneurs to facing their business needs realistically. The properties that exist in this topic to be developed and have always maintained.

As entrepreneur we should have specially characteristic to be diffrent from the competittor and make competitive advantage. Like as follow Networked, Open risk taker, Observant, Visionary, Failure is an option, Open culture, Outcome oriented, Team oriented, Proactive. To become a succesfully entrepreneur should have strugling develop their business. And the most important think entrepreneur should high confidence. “You should believe you can successful with your own struggle” .

REFFERENCE

“Steve Jobs Series 1: Obstacles to Opportunities” :

http://www.freshyoungmillionaire.com/steve_jobs/

“Coco Chanel Biography (1883–1971) “:

http://www.biography.com/people/coco-chanel-9244165#early-life

“MENTAL AND CHARACTER OF A SUCCESSFUL ENTREPRENEUR “:

http://iklanbaris.science/category/article/inspiration

“Young Entrepreneur, Jasmine Lawrence Shares Her Success Story with Members of Camp Diva’s Mentoring Program! “ :

http://www.campdiva.org/article1_2009.htm

“Zuckerberg talks about Facebook’s ‘failures’ “:

http://timesofindia.indiatimes.com/tech/tech-news/Zuckerberg-talks-about-Facebooks-failures/articleshow/33865487.cms

“Biography of Putera Sampoerna” :